Introduction ident I produced and directed for Globe Restaurant’s web series.
Montreal’s trendy Globe Restaurant hired my friends at Codmorse to create a new web series aimed at giving people a behind the scenes look at what is happening in the kitchen. To introduce these 60-second episodes, Codmorse asked me to create a short animated introduction.
The first pitch I gave them was to create an animation heavily based on circle shapes, of course to represent the “Globe”, both in the business’ name and its logo. The result was a very vector-like animation that created multiple circles, eventually creating the “O” from the Globe (you can see my Director’s Cut below).
We eventually decided to give it more of a restaurant feel and look, while trying to keep the circles idea alive. I’ve always been scared of combining ideas like this, but in the end it actually turned out surprisingly good, both to the client’s satisfaction and mine.